العالم
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IQOS reauthorized by the U.S. Food and Drug Administration as a Modified Risk Tobacco Product
IQOS, the number 1 tobacco heating system1, from Philip Morris International continues to expand in several countries within the category of smoke-free products, supported by the recent U.S. Food and Drug Administration decision to renew its authorization as a Modified Risk Tobacco Product. Scientific assessments indicate that a complete switch from cigarettes to IQOS may reduce exposure to certain harmful…
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This Eid Al Adha, Make Every Moment Count with Galaxy S26 Ultra and Galaxy Buds4 Pro
As Eid Al Adha approaches, families and communities across the region prepare for days filled with togetherness, tradition, and a bit of festive spirit. From visiting family and loved ones, capturing the joy of gatherings and home-cooked meals, to travelling abroad to make the most of the long holiday, these moments are meant to be lived and remembered. With the…
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stc Group Launches pulse by solutions – New Brand Identity for Giza Systems
stc Group announced today the official launch of the new identity “pulse by solutions”, in a strategic step that reflects the Group’s direction toward strengthening the integration of its digital ecosystem and expanding its regional footprint. The new identity marks the evolution of Giza Systems, established in 1974 as a leading systems integrator, into pulse by solutions. This transformation reflects…
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Samsung Calls on MENA’s Next Gen Creators to Join Season 3 of Galaxy Circle
In its third season, Samsung’s creator program will help region’s top young content creators grow their reach and skills, while establishing an always-on community of digital storytellers across MENA Samsung Electronics MENA has officially opened applications for Galaxy Circle, the third edition of its annual flagship creator program designed to identify the region’s most promising young creators and accelerate their…
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Sound Transforms into a Tangible Experience with IQOS and Devialet at Milan Design Week 2026
As part of Milan Design Week 2026, the “Soundsorial Design” experience was presented in collaboration between IQOS, the number 1 tobacco heating system1, and the French acoustic engineering company Devialet, as an immersive interactive space exploring the relationship between sound, technology, and sensory experience. The experience was presented in the Tortona Rocks area of Milan, Italy, where it redefined the…
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Hyde Park Developments Launches “Water Residences” A New Phase in Hyde Park Central in East Cairo
Hyde Park Developments, one of Egypt’s leading integrated community developers, has announced the launch of “Water Residences,” a new phase spanning 37 acres within Hyde Park Central. The development features a diverse selection of residential units, including apartments, duplexes, and villas, distinguished by contemporary designs and a variety of layouts tailored to meet the needs of different families. Hyde Park…
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For the Third Consecutive Year, Abdallah Sallam Named Among Forbes Middle East’s Most Impactful Real Estate Leaders 2026
Cairo, 10 May 2026 – Madinet Masr (EGX code: MASR.CA) announced that Eng. Abdallah Sallam, President and CEO of the company, has been named among Forbes Middle East’s 100 Most Impactful Real Estate Leaders for 2026. This marks the third consecutive year that Sallam has been featured on the list since its launch in 2024. The recognition comes as Madinet…
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IQOS collaborates with Egyptian artist Mohamed Talaia on a creative art experience
IQOS continues to support Egypt’s creative scene through initiatives and partnerships that highlight local talent and offer new spaces for expression and experimentation. Based on its belief in creativity as a driver of development, the brand seeks to empower Egyptian artists and designers through innovative experiences that blend art and technology, in alignment with the national direction towards promoting knowledge…
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seven Reinforces Its Market Position as a Comprehensive Financing Platform, Offering All Services via a Single Unified App
seven, Egypt’s leading consumer finance solutions provider, has announced the launch of its new advertising campaign, reflecting the evolution of its digital platform into everything financing app that enables customers to access a diverse range of financing needs, from everyday purchases to major financial decisions, through one integrated application. Building on its strategy to strengthen its position in the…
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Jumia Egypt Appoints Lionel Mobi as Chief Executive Officer
Jumia (NYSE: JMIA), Africa’s leading e-commerce platform, today announced the appointment of Lionel Mobi as Chief Executive Officer of Jumia Egypt. Lionel brings over a decade of experience within Jumia, having held several leadership roles across key African markets, including Cameroon, Ghana, and Senegal. Most recently, he served as CEO B2C of Jumia Egypt since December 2024 where he spearheaded…
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