Edita Signs MoU with Hadayieq to Become the Exclusive Snacking Partner at the Redeveloped Historic Giza Zoo and Orman Garden (El Genena)

Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange), a leading player in Egypt’s packaged snack food market, announced today the signing of a Memorandum of Understanding (MoU) with Hadayieq, the development company of the Giza Zoo and Orman Garden (El Genena), to become the exclusive snacking partner upon reopening.

The MoU, signed at Edita’s headquarters by Eng. Ahmed Samy, CEO Egypt – Edita Food Industries, and Eng. Abd El Fattah Faizy, CEO of Hadayieq, establishes a framework for a long-term partnership under which Edita will contribute to enhancing the overall visitor experience at the redeveloped destination. Building on its strong presence in the daily lives of millions of Egyptian families, the initiative reflects Edita’s broader commitment to supporting major national projects that promote culture and public engagement, while contributing to youth development and enriching their experience at a key national landmark both culturally and socially.

The redevelopment led by Hadayieq includes the integration of Giza Zoo and Orman Park into a single, connected destination known as El Genena, and represents one of Egypt’s most significant cultural destination initiatives. The project aims to deliver a modern, family-friendly environment that preserves the site’s heritage.

Commenting on the MoU, Eng. Ahmed Samy, CEO Egypt – Edita Food Industries, said: “We are proud to partner with Hadayieq on the redeveloped historic Giza Zoo and Orman Garden, landmarks that holds deep cultural significance for generations of Egyptian families. This partnership represents a long-term investment in youth development, with meaningful cultural and social impact, offering enriching and educational experiences. Our participation reflects Edita’s commitment to supporting national projects that deliver lasting value to society, and we are proud to contribute to an initiative that helps shape the next generation with a strong sense of culture. As the exclusive snacking partner, we look forward to enhancing the overall visitor experience while reinforcing Edita’s role as a leading FMCG national manufacturerserving millions of families every day.”