Edita Expands Ownership of HoHos, Twinkies & Tiger Tail Brands Across Africa

Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange), a leading player in Egypt’s packaged snack food market, announces that it has finalized an agreement with Hostess Brands LLC (a wholly owned subsidiary of The J. M. Smucker Company) to expand its ownership of the HoHos, Twinkies, and Tiger Tail brands (“HTT”) beyond the Middle East and North Africa to cover more than 45 additional countries representing the remaining African markets.

Under the terms of the transaction, Edita, which already holds the trademark and know-how of HTT brands across the MENA region along with a know-how to manufacture 11 additional Hostess brands, has now acquired the corresponding rights for all remaining African countries.

This expansion builds on Edita’s long-standing partnership with Hostess and represents a natural progression of Edita’s regional growth strategy, transforming the HTT brands into truly pan-African assets under Edita’s stewardship.

Commenting on the transaction Edita’s Group CEO Eng. Hani Berzi said: “This acquisition marks an important milestone in the evolution of our regional platform and expansion into new attractive markets. By extending our ownership of the HoHos, Twinkies & Tiger Tail brands (“HTT”) across the rest of Africa, we are building on decades of successful brand development in Egypt and MENA and creating a scalable foundation for future growth. These iconic brands have demonstrated their ability to resonate with consumers across cultures, and we believe Africa represents a compelling next frontier for their expansion.”