Chery Accelerates Toward 1 Million Global Sales with New Product Lineup

Marked the grand opening of the Shanghai Auto Show. Under the theme “Navigating the Future,” Chery unveiled a comprehensive roadmap, introducing new brands, initiatives, and products. The company also announced its ambitious goal of selling one million vehicles within the next two years. Despite intense market competition, Chery stays true to its founding principle of putting users first, with core values of “Safe & Family-oriented.” A key pillar of its strategy is advancing hybrid technology equality, as Chery strives to break into the global top 10 automotive brands — showcasing its commitment to leading the technological evolution of the auto industry worldwide. Backed by its world-class R&D capabilities and localized production-sales-service network, Chery remains committed to its “In somewhere, For somewhere” approach. This ensures tailored products and services that meet the diverse needs of global users and partners. Additionally, leveraging its strong expertise in electrification and intelligent technologies, Chery is actively expanding into new segments, including MPVs and pickup trucks, to accelerate its globalization and further strengthen its presence in international markets.
The event brought together dealers, top media representatives, and industry leaders from across the world, all witnessing Chery’s strategic evolution—from breakthrough technologies and product expansion to global market

development—marking a new era for the brand.

Family-Oriented: Hybrid Technology Equality Empowers the “Family-Oriented” Brand
Staying true to its original vision, Chery embraces the core values of “Safe & Family-oriented.” Focusing on elevating brand positioning, Chery is committed to becoming the top choice for family-oriented customers, seamlessly integrating into their daily lives. At the Shanghai Auto Show, Chery showcased its TIGGO7, TIGGO8, and flagship TIGGO9 models. With robust performance, top-tier safety, intelligent technology, and spacious comfort, these vehicles are redefining mobility for modern families.
Leveraging nearly three decades of technological expertise and a globally proven R&D system, Chery has pioneered its world-class Chery Super Hybrid (CSH) technology brand. Designed around the needs of family users worldwide, CSH establishes the hybrid benchmark of “all-domain architecture, all-domain superpower.” Its premium powertrain combines a fifth-generation dedicated hybrid engine with 44.5% thermal efficiency and a stepless electric hybrid DHT boasting 98.5% transmission efficiency—delivering a comprehensive range exceeding 1,400 km. This breakthrough ushers in a new era of ‘worry-free range’ that completely eliminates driver anxiety. On the safety front, Chery has established a globally unified R&D and validation system. Its high-performance dedicated hybrid battery and Guardian Battery Safety Protection System ensure ‘worry-free safety’ with stable performance under extreme temperature variations and challenging road conditions, creating a new paradigm of ‘limitless happiness’ for mobile energy storage solutions.
Notably, Chery successfully concluded the first stage of its “Endless Horizon Worry-Free Voyage” endurance challenge on the opening day of the Shanghai Auto Show. During the event, TIGGO9 CSH and ARRIZO8 CSH set a new range record exceeding 1,400 km while achieving an impressive 4.2L/100km fuel efficiency in charge-depleting mode, establishing a new industry benchmark. The upcoming CHERY Business Conference will feature highlight events including the “Mission Impossible” Safety Challenge and the “Boundless Living.” Through this series of global, ongoing initiatives, Chery continues to validate and showcase its “Family-oriented” brand philosophy and CSH’s technological capabilities. These efforts enhance Chery’s product portfolio with multidimensional advantages in range equality, intelligence equality, uncompromising safety – delivering premium experiences to customers worldwide.

Global Expansion: Localized Operations Strengthen Market Position
At the CHERY brand press conference during the Shanghai Auto Show, Chery highlighted its impressive achievements over the past year—a clear testament to the success of its globalization strategy. Over the past year, Chery has achieved strong global growth, driven by its outstanding product strength and brand influence, with several key milestones underscoring its success: global sales surged to 640,000 units, with the best-selling single model; TIGGO7 further solidified its “champion” status by maintaining its long-standing leadership in the A-class SUV segment; and the Chery brand claimed the No. 1 spot in Kantar’s overseas automotive brand rankings for the second year in a row. A particularly significant milestone was Chery’s successful entry into European market, with mass production and sales established in Spain – where its vehicles have gained strong local market acceptance. These accomplishments reflect the trust and support of Chery’s 3.4 million global customers and network of over 2,000 partners worldwide.
In its global expansion, Chery recognizes the critical importance of localized operation. The company has built a world-class R&D network, with 8 research centers, 10 production bases, and key component hubs strategically located across major markets. This global infrastructure ensures strong synergies, guaranteeing both product quality and continuous technological innovation. Chery places great emphasis on localized collaboration, actively addressing the unique needs of end-users and partners in different regions. By delivering tailored solutions, the company lives up to its “In somewhere, For somewhere” philosophy—not just in words, but in action. This deep localization strategy strengthens Chery’s brand influence and market competitiveness worldwide while laying a solid foundation for its long-term globalization efforts. As a result, Chery is well-positioned to reach even greater heights on the international stage.

Product Innovation: Gasoline, Hybrid & Electric Powertrains Diversify Vehicle Lineup
Chery’s strong technological expertise and extensive customer base are driving the evolution of its product lineup. Zhu Shaodong, Executive Vice President of Chery International, emphasized that Chery will enhance its product strategy with advanced electrification and intelligent technologies while expanding into new segments including MPVs and pickup trucks. The debut of the all-new HIMLA pickup series at the auto show perfectly exemplifies this strategic direction.
“HIMLA” draws inspiration from the Himalayas, embodying a conquering spirit and a fearless approach to challenges. After extensive research in over 30 countries, Chery is introducing this versatile, all-terrain pickup truck series—covering compact to mid- and large-size models to meet every need, from family and business use to rugged off-road adventures. By integrating new energy and intelligent technologies, the series elevates traditional pickup trucks into premium, passenger-oriented vehicles.
The launch of the all-new HIMLA pickup series marks another strategic enhancement of Chery’s global product portfolio. This series will feature three powertrain options – gasoline, diesel, and new energy – spanning compact to mid/large-size segments. HIMLA is set to establish new industry standards in off-road capability, intelligent cockpit technology, and eco-efficient performance.

Intelligentization in Action: Robot Matrix Showcases Future Mobility Scenarios
At the Shanghai Auto Show, Chery’s AiMOGA robots and robotic dogs became the highlight of the technology experience zone. From collaborative services at energy charging stations to interactive vehicle explanations, and from the robotic dogs’ visual tracking to their flash mob dance performances, Chery demonstrated the real-world application capabilities of AI technology across multiple scenarios.
These innovative demonstrations not only validated Chery’s technological expertise in voice interaction, visual recognition, and flexible manipulation systems, but also vividly conveyed the brand’s vision for future mobility ecosystems through immersive user experiences. The efficient coordination and adaptive applications of this robotic matrix served as a compelling embodiment of Chery’s intelligentization strategy, infusing the brand with both futuristic appeal and human-centric technological warmth.
On the opening day of the 2025 Shanghai Auto Show, Chery outlined its global advancement strategy through three core pillars: family-oriented branding, localized operations, and new product development. Through consistent brand cultivation, Chery has established a distinctive “family-oriented” identity. Supported by its world-class global R&D system and localized production-sales-service network, the company has built strategic footholds across international markets. With new products like the HIMLA pickup truck completing its vehicle portfolio, Chery is transforming from being “China’s flagship global automotive brand” to “a worldwide technology leader.” As the automotive industry undergoes transformation through electrification and intelligentization, this strategy unveiling may mark a pivotal moment in Chery’s journey to global leadership.