Lexus Marks Eight Years of Excellence, Solidifying Its Position in the Egyptian Market with Strategic Expansion Plans and New Models
With a track record of success spanning nearly a decade, Toyota Egypt Group (TEG), the exclusive distributor of Lexus in Egypt, celebrates eight years since the launch of its luxury brand in the Egyptian market, offering the highest levels of Japanese craftsmanship and innovation. Throughout these years, Lexus has established itself as a symbol of luxury and excellence, and today the brand continues its journey with a strategic vision to introduce new models that meet the diverse needs and aspirations of its customers.
Through its remarkable journey, Lexus has drawn its uniqueness from the ancient “Takumi” philosophy, which combines mastery and a commitment to excellence developed over decades of experience and dedication. This legacy is evident in every detail of the design and engineering of its vehicles, enhancing the driving experience on Egyptian roads. Guided by this vision, Toyota Egypt has introduced two of Lexus’ most prominent global models, with the Lexus LX and RX models at the forefront, showcasing the brand’s interface offered to the Egyptian market. Additionally, TEG continues to set benchmarks in after-sales excellence, delivering world-class service through a highly trained team of engineers and professional technicians. Upholding the brand’s highest international standards, the company ensures customers enjoy unparalleled care, supported by genuine spare parts and Lexus Genuine Motor Oil (LGMO), specially formulated for this model.
On this occasion, Mr. Ahmed Monsef, CEO of Toyota Egypt Group, stated: “We take pride in maintaining our position as a leading luxury automotive brand in Egypt for eight years. Lexus is not just a car — it is a holistic experience that combines pure Japanese craftsmanship with cutting-edge innovation, guided by the Japanese philosophy of Omotenashi—the spirit of refined hospitality—where the comfort and satisfaction of our customers remain our top priority in every detail, from the design of the car to the ownership journey. As part of our commitment to our distinguished clientele, we are working according to a strategic plan to launch more models that will cater to the diverse needs of various segments, providing them with a wider array of choices.”
The Lexus LX leads the Sport SUV category, blending a strong road presence with superior off-road adventure capabilities. Its luxurious interior accommodates up to seven passengers, or four passengers in the VIP edition, or five passengers in the F-Sport edition. The model is powered by a robust 3.5-liter V6 Twin-Turbo engine, paired with a 10-speed automatic transmission, delivering smooth yet powerful performance on both paved and rough roads. Its exterior design embodies strength and durability, along with refined luxury touches befitting its high-end status, while advanced safety systems ensure a secure and enjoyable driving experience in various conditions.
Meanwhile, the Lexus RX is a mid-size luxury SUV, featuring an interior equipped with advanced comfort and connectivity technologies, presenting an eco-friendly model that combines modern design with exceptional performance. The RX is powered by a 2.4-liter turbocharged four-cylinder engine, coupled with an 8-speed automatic transmission, which gives a strong and well-balanced driving experience.
Alongside these models, the flagship luxury sedan Lexus LS 500 stands out as the pinnacle of Japanese craftsmanship blended with cutting-edge technology. Powered by a 416-horsepower twin-turbo V6 engine paired with a 10-speed automatic transmission, it delivers smooth yet dynamic performance. The LS 500 offers an exceptional level of luxury and comfort, with a meticulously designed cabin, the sophisticated Mark Levinson sound system, and Lexus’ advanced safety suite. Its adaptive air suspension ensures a serene and refined driving experience, positioning it as a strong contender among German luxury sedans.
Complementing the lineup, the mid-size luxury sedan Lexus ES 350 blends elegant design with powerful performance and advanced technologies. It is powered by a 3.5-liter V6 engine delivering 301 horsepower, paired with an 8-speed automatic transmission and front-wheel drive for a smooth and balanced drive. Inside, the spacious cabin offers a refined and comfortable atmosphere, enhanced by advanced infotainment systems and a comprehensive suite of active and passive safety features to ensure the protection of both driver and passengers.
With this diverse range, from luxury SUVs to large and mid-size sedans, Toyota Egypt Group reaffirms its unwavering commitment to delivering luxurious experiences that embody the essence of Japanese craftsmanship. With an ambitious vision for the future, TEG is working to expand its model range in the Egyptian market to meet the highest standards of luxury while adapting to the evolving aspirations of the local market—preserving its stature as a symbol of luxury, innovation, and excellence in the world of luxury automobiles.
